About Us

With over 100 years of combined industry experience and decades of proven success, Cherry Sales Associates, Inc. is redefining what it means to be a manufacturer's representative in the heavy-duty trucking industry. We go beyond traditional sales by delivering strategic, value-added services that drive measurable results for both our principals and customers. Our team blends deep product knowledge with market intelligence, offering tailored solutions, proactive communication, and hands-on support across Alabama, Georgia, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, and Virginia. From trade show representation to fleet spec sales and data-backed market analysis, we're committed to building long-term partnerships that fuel growth and deliver real value.