What We Do
At Cherry Sales Associates, we don't just represent products—we build market momentum and long term partnerships. Every year, we craft tailored sales and marketing strategies by principal and region, empowering our team to drive results with precision and purpose.
We specialize in the heavy duty truck part and truck equipment market serving a wide range of transportation disciplines.
Our customers include:
- OEM truck and trailer builders
- Truck equipment distributors
- Heavy-duty warehouse distributors
- Truck dealers
- Utility, municipal, dry, refrigerated, and waste fleets
Our sales reps go beyond the typical sales call. We train and educate distributors, create demand at the fleet level, and build lasting relationships and business partnerships. It’s all about delivering product expertise, creating pull-through demand, and helping our partners win in the field.